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Understanding Audiences and Visitors Workshop

December 4, 2015 @ 8:30 am - 4:00 pm CST


Know Your Audience

Before you can give the public what they want, you must first find out who they are and what they hope to get from your organization. How do you collect this information? What are demographics and why do they matter?  Most importantly, how do you use this information to keep your museum relevant and your visitors returning?

Understanding Audiences and Visitors will answer all of those questions and more.  You will find out about your current audience, how to identify and attract future audiences, and discover several free and low-cost resources designed to help you track and use this information for the benefit of your museum.  Through a combination of lecture and hands-on activities, using data from their own organizations, participants will gain the skills needed to gather information about their organizational audience, interpret the meanings of this information, and apply it to their situation.

If your job includes marketing, development, membership, or interacting with the public, this workshop is for you!  When you attend, bring the previous year’s audience or visitor data, if available, as well as the U.S. Census Bureau data about your community.

After registering for the workshop, you will receive an email from TAM telling you how to find census information. Registration deadline December 1, 2015.

Erin McClelland, Instructor

Based in Austin, McClelland is an independent museum specialist who works with small- to medium-sized museums. She regularly consults with museums on how they can expand their audiences and better connect with visitors.

Workshop Details:

Registration for this workshop is open on a first-come, first-served basis. Advance, online registration is required. The $35 registration fee includes the cost of lunch and workshop materials.

Pre-Workshop Assignment:

Please download and complete this assignment before attending the workshop.

This workshop is presented jointly by Texas Association of Museums and Texas Historical Commission. The curriculum was developed by the American Association for State and Local History with grant funding from the Institute of Museum and Library Services.



December 4, 2015
8:30 am - 4:00 pm
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Texas Association of Museums and Texas Historical Commission


Brazoria County Historical Museum
Angleton, TX United States + Google Map